{"id":450,"date":"2017-10-19T10:35:52","date_gmt":"2017-10-19T10:35:52","guid":{"rendered":"http:\/\/optimize.mikado-themes.com\/?p=450"},"modified":"2017-10-26T14:41:24","modified_gmt":"2017-10-26T13:41:24","slug":"izrada-web-stranica-dubrovnik","status":"publish","type":"post","link":"https:\/\/www.mint-media.hr\/hr\/izrada-web-stranica-dubrovnik\/","title":{"rendered":"KAKO WEB STRANICA MO\u017dE BITI KORISTAN SAVEZNIK U POSLOVANJU?"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]Web stranica mo\u017ee biti jak prodajni kanal, mo\u017ee biti koristan saveznik u poslovanju, pridonijeti iskustvu potencijalnih klijenata, a mo\u017ee biti samo mjesto na webu koje ostvaruje par posjeta mjese\u010dno i stvara vam frustracije jer ste ulo\u017eili vrijeme i novac, no rezultat je izostao. U ovom blogu odgovorit \u0107u za\u0161to dolazi do neuspjeha web stranica, jesu li stranice mrtve te kako se mo\u017ee iskoristiti njihov puni potencijal.<\/p>\n<h4><b>Dok jedni pri\u010daju kako su web stranice mrtve jer su ih izgurali drugi kanali, drugi ka\u017eu da \u017eive bolje nego ikad. Tko je u pravu?\u00a0<\/b><\/h4>\n<p>Pri\u010da o tome da web umire definitivno je daleko od istine. Prisutnost drugih online kanala je samo pove\u0107ala zna\u010daj web stranice kao finalnog odredi\u0161ta za konverzije. Web je i dalje izuzetno jak kanal prodaje, a prednosti koje ima te\u0161ko mogu izumrijeti.<\/p>\n<p>Webovi koji \u201cumiru\u201d su oni koji ne ispunjavaju svoju svrhu i koji ne prate trendove. To je \u010dest slu\u010daj. Ljudi nam dolaze s nepovjerenjem jer su napravili web stranicu, ali rezultati su izostali. Valjda tako nastaje taj mit o tome kako su web stranice nepotrebne ba\u0161 u vremenu kada ljudima raste poslovanje upravo zahvaljuju\u0107i webu.<\/p>\n<h4><b>Koji su naj\u010de\u0161\u0107i razlozi izostajanja rezultata kada je rije\u010d o webu? \u00a0<\/b><\/h4>\n<p>Za po\u010detak ne smijemo gledati na web stranice kao na alat kojeg \u0107emo napraviti jednom i ne odr\u017eavati ga. Bitno je reagirati brzo i prilago\u0111avati se promjenama koje dolaze, a koje se integriraju s drugim kanalima.<\/p>\n<p>Ukratko, uspje\u0161na web stranica ispunjava sljede\u0107a \u010detiri kriterija:<br \/>\n<div class=\"su-row blog\"><div class=\"su-column su-column-size-1-2 first\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<div class=\"box1\">\n<p><span class=\"broj\">1<\/span><\/p>\n<hr \/>\n<p><span class=\"boxnaslov\">lako je prona\u0107i na internetu<\/span><br \/>\n<span class=\"boxtext\">SEO, pla\u0107eno ogla\u0161avanje \u2013 Adwords, dru\u0161tvene mre\u017ee, PR\u2026<\/span><\/p>\n<\/div>\n<\/div><\/div><div class=\"su-column su-column-size-1-2 second\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<div class=\"box2\">\n<p><span class=\"broj\">2<\/span><\/p>\n<hr \/>\n<p><span class=\"boxnaslov\">jasno i zanimljivo<br \/>\nprezentira sadr\u017eaj<\/span><br \/>\n<span class=\"boxtext\">UI&amp;UX design, content writing\u2026<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div>\n<div class=\"su-row blog\"><div class=\"su-column su-column-size-1-2 first\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<div class=\"box3\">\n<p><span class=\"broj\">3<\/span><\/p>\n<hr \/>\n<p><span class=\"boxnaslov\">prati sve moderne tehni\u010dke zahtjeve (sigurnost, brzina, kod)<\/span><br \/>\n<span class=\"boxtext\">https, optimizacija sadr\u017eaja i koda, hosting\u2026<\/span><\/p>\n<\/div>\n<\/div><\/div><div class=\"su-column su-column-size-1-2 second\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<div class=\"box4\">\n<p><span class=\"broj\">4<\/span><\/p>\n<hr \/>\n<p><span class=\"boxnaslov\">poti\u010de posjetitelje na akciju<br \/>\n(upit, rezervaciju, kupnju)<\/span><br \/>\n<span class=\"boxtext\">psiholo\u0161ki aspekt poziva na akciju\u2026<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n<p>Razlog izostanka uspjeha web stranice je upravo lo\u0161a izvedba nekog ili svih navedenih kriterija.<\/p>\n<h4><b>Stvari se jako brzo mijenjaju i stalno dolaze novi kanali kojima se, uz postoje\u0107e, potrebno prilagoditi. Kako se klijenti nose s tim s obzirom na to da oni imaju svoje poslovanje i svakodnevne obveze? \u00a0<\/b><\/h4>\n<p>Ne mislim da klijent mora znati sve tehni\u010dke stvari, dapa\u010de, i ne o\u010dekujem da ih znaju. Na kraju krajeva, klijenti dolaze nama iz tog razloga. U cijeloj pri\u010di, za uspjeh weba (aplikacije, poslovnog sustava i\/ili cijele komunikacijske strategije) najbitnije je povjerenje i otvorenost. Moj savjet je da se uvijek klijentu jasno objasne sva pitanja koja potencijalno ima te da ga se uklju\u010di kao partnera u sam tijek izrade weba. To nas uvijek iznova dovodi do ostvarenja cilja i zadovoljstva klijenta, bez obzira o kojem dijelu posla je rije\u010d.<\/p>\n<div class=\"su-row blog\"><div class=\"su-column su-column-size-1-2 first\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-4029\" src=\"https:\/\/www.mint-media.hr\/wp-content\/uploads\/2017\/10\/tablet.png\" alt=\"posje\u0107enost web stranice\" width=\"350\" height=\"350\" srcset=\"https:\/\/www.mint-media.hr\/wp-content\/uploads\/2017\/10\/tablet.png 350w, https:\/\/www.mint-media.hr\/wp-content\/uploads\/2017\/10\/tablet-150x150.png 150w, https:\/\/www.mint-media.hr\/wp-content\/uploads\/2017\/10\/tablet-300x300.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><div class=\"su-quote su-quote-style-default\"><div class=\"su-quote-inner su-u-clearfix su-u-trim\">75% ljudi ne\u0107e posjetiti Va\u0161u web stranicu ako niste unutar prvih 5 rezultata pretrage<\/div><\/div><\/div><\/div><div class=\"su-column su-column-size-1-2 first\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-4030\" src=\"https:\/\/www.mint-media.hr\/wp-content\/uploads\/2017\/10\/laptop.png\" alt=\"mint media web stranice\" width=\"350\" height=\"350\" srcset=\"https:\/\/www.mint-media.hr\/wp-content\/uploads\/2017\/10\/laptop.png 350w, https:\/\/www.mint-media.hr\/wp-content\/uploads\/2017\/10\/laptop-150x150.png 150w, https:\/\/www.mint-media.hr\/wp-content\/uploads\/2017\/10\/laptop-300x300.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/> <div class=\"su-quote su-quote-style-default\"><div class=\"su-quote-inner su-u-clearfix su-u-trim\">61% posjetitelja ne\u0107e ponovno posjetiti web stranicu ako su imali negativno iskustvo prvi put<\/div><\/div><\/div><\/div><\/div>\n<div class=\"su-row blog\">\n<h4 style=\"text-align: left;\"><b>Recimo da smo prona\u0161li dobro rje\u0161enje, napravili web stranicu, ali \u0161to nakon toga? \u010cesto stranica ostane \u201ctamo negdje\u201d na internetu, a ljudi do\u0111u do nje tu i tamo?<\/b><\/h4>\n<p style=\"text-align: left;\">Nakon dizajna i programiranja slijedi, mo\u017eemo to tako re\u0107i, marketing web stranice, ali i kontinuirano stvaranje originalnog i zanimljivog sadr\u017eaja. SEO (Search engine optimization) jest skup metoda i tehnika s ciljem boljeg pozicioniranja stranice unutar rezultata pretrage Internet tra\u017eilica. Investiranje koje vas, najjednostavnije re\u010deno, mo\u017ee dovesti na vrh tra\u017eilica, a samim time pove\u0107ati posje\u0107enost te pridonijeti krajnjem cilju tj. konverziji. No, ono \u0161to je jako bitno jest da imate jasan smjer i da smo cilj postavili na samom po\u010detku osmi\u0161ljavanja web stranice.<\/p>\n<p style=\"text-align: left;\"><div class=\"su-quote su-quote-style-default\"><div class=\"su-quote-inner su-u-clearfix su-u-trim\">&#8230; dobra posje\u0107enost je optimalni broj posjeta koji donosi maksimalni mogu\u0107i profit\/korist za klijenta<\/div><\/div>\n<h4 style=\"text-align: left;\"><b>Ali \u0161to zna\u010di dobra posje\u0107enost?<\/b><\/h4>\n<p style=\"text-align: left;\">Realno, prije nego \u0161to krenemo na posje\u0107enost moramo biti sigurni da \u0107e stranica ispuniti poslovni cilj, a to je pretvoriti posjetitelje u korisnike va\u0161ih usluga. Na kraju i jest najbitnije je li ostvarena konverzija, odnosno je li va\u0161 klijent do\u0161ao do informacije, kupio ili mo\u017eda rezervirao va\u0161u uslugu. Klju\u010dna stavka u svemu tome je to \u0161to imate samo nekoliko sekundi pa\u017enje va\u0161eg posjetitelja da ga zainteresirate.<\/p>\n<p style=\"text-align: left;\">Za\u0161to govorimo o konverzijama kada je postavljeno pitanje o posje\u0107enosti web stranice? Zato \u0161to nam je cilj opravdati ulaganje u pove\u0107anje posje\u0107enosti. Tako da bih ja rekao kako je dobra posje\u0107enost optimalni broj posjeta na va\u0161u stranicu koji donosi maksimalni mogu\u0107i profit\/korist za klijenta. U dosada\u0161njoj praksi susretao sam se sa stranicama koje su ulagale velike iznose u digitalno ogla\u0161avanje i SEO. Rezultat je bio veliki promet preko stranice, ali bilanca ne bi bila pozitivna, tj. vi\u0161e su ulo\u017eili nego zaradili. Moje pitanje je da li je takva \u201cvelika\u201d posje\u0107enost ispunila cilj?<\/p>\n<p style=\"text-align: left;\"><div class=\"su-row blog\"><\/div><div class=\"su-column su-column-size-1-2 first\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-4031\" src=\"https:\/\/www.mint-media.hr\/wp-content\/uploads\/2017\/10\/timer.png\" alt=\"zadr\u017eavanje na web stranici mint media\" width=\"350\" height=\"350\" srcset=\"https:\/\/www.mint-media.hr\/wp-content\/uploads\/2017\/10\/timer.png 350w, https:\/\/www.mint-media.hr\/wp-content\/uploads\/2017\/10\/timer-150x150.png 150w, https:\/\/www.mint-media.hr\/wp-content\/uploads\/2017\/10\/timer-300x300.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/> <div class=\"su-quote su-quote-style-default\"><div class=\"su-quote-inner su-u-clearfix su-u-trim\">U samo 10 sekundi pa\u017enje posjetiteljima trebate pokazati \u0161to sve mogu dobiti na web stranici. Nakon toga \u0107e napustiti va\u0161u stranicu<\/div><\/div><\/div><\/div><div class=\"su-column su-column-size-1-2 first\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-4032\" src=\"https:\/\/www.mint-media.hr\/wp-content\/uploads\/2017\/10\/mi\u0161ljenje.png\" alt=\"formiranje mi\u0161ljenja o web stranici mint media\" width=\"350\" height=\"350\" srcset=\"https:\/\/www.mint-media.hr\/wp-content\/uploads\/2017\/10\/mi\u0161ljenje.png 350w, https:\/\/www.mint-media.hr\/wp-content\/uploads\/2017\/10\/mi\u0161ljenje-150x150.png 150w, https:\/\/www.mint-media.hr\/wp-content\/uploads\/2017\/10\/mi\u0161ljenje-300x300.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/> <div class=\"su-quote su-quote-style-default\"><div class=\"su-quote-inner su-u-clearfix su-u-trim\">Nakon \u0161to se stranica u\u010dita korisnik \u0107e u samo 0,5 sekundi formirati svoje mi\u0161ljenje o istoj<\/div><\/div><\/div><\/div><\/div>\n<h4 style=\"text-align: left;\"><b>Bez obzira na sve prednosti web stranica, treba li ba\u0161 svakom biznisu web? Kolika je razlika potreba malih ili velikih firmi?<\/b><\/h4>\n<p style=\"text-align: left;\">Danas je web potreban svakome. Generacije koje su odrasle uz Internet polako postaju glavni korisnici roba i usluga, a prvo mjesto na kojem \u0107e potra\u017eiti informacije jest internet. Prednost web stranica za razliku od drugih kanala kao \u0161to su na primjer dru\u0161tvene mre\u017ee jest \u0161to nema nikakvih ograni\u010denja u na\u010dinu prezentacije va\u0161ih usluga i koli\u010dini informacija koje \u017eelite pru\u017eiti.<\/p>\n<h4 style=\"text-align: left;\" aria-level=\"4\"><b>I na kraju, koja je formula<\/b><b>\u00a0uspjeha?<\/b><\/h4>\n<p style=\"text-align: left;\">Samo s kvalitetnom web\u00a0stranicom\u00a0mo\u017eete zna\u010dajno unaprijediti\u00a0Va\u0161e poslovanje i istaknuti se u bespu\u0107ima\u00a0interneta.<br \/>\n<b>Recept je jednostavan. Javite nam se i<\/b><b>\u00a0mi \u0107emo nadma\u0161iti postavljene ciljeve!<\/b><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Web stranica mo\u017ee biti jak prodajni kanal, mo\u017ee biti koristan saveznik u poslovanju, pridonijeti iskustvu potencijalnih klijenata, &#8230;<\/p>\n","protected":false},"author":3,"featured_media":3991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_mi_skip_tracking":false},"categories":[6],"tags":[87,88],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kako web stranica mo\u017ee biti koristan saveznik u poslovanju? | Mint Journal<\/title>\n<meta name=\"description\" content=\"Web stranica mo\u017ee biti jak prodajni kanal, mo\u017ee biti koristan saveznik u poslovanju, pridonijeti iskustvu potencijalnih klijenata\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mint-media.hr\/izrada-web-stranica-dubrovnik\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Garantiramo da niste svjesni \u0161to sve mo\u017ee va\u0161a web stranica!\" \/>\n<meta property=\"og:description\" content=\"Web stranica mo\u017ee biti koristan saveznik u poslovanju, a mo\u017ee biti samo mjesto na webu koje ostvaruje par posjeta mjese\u010dno.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mint-media.hr\/izrada-web-stranica-dubrovnik\/\" \/>\n<meta property=\"og:site_name\" content=\"Mint Media Dubrovnik\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MintMediaHr\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-19T10:35:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-26T13:41:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mint-media.hr\/wp-content\/uploads\/2017\/10\/mintmediadubrovnikwebstranice.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ivan Ivu\u0161i\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mint-media.hr\/#organization\",\"name\":\"Mint Media d.o.o.\",\"url\":\"https:\/\/www.mint-media.hr\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/MintMediaHr\/\",\"https:\/\/www.instagram.com\/mint.the.team\/\",\"https:\/\/www.linkedin.com\/company\/mint-media-d.o.o.\/\",\"https:\/\/www.youtube.com\/channel\/UCZnReOruylyFbpLSZSRIyvw\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.mint-media.hr\/#logo\",\"inLanguage\":\"hr-HR\",\"url\":\"https:\/\/www.mint-media.hr\/wp-content\/uploads\/2017\/10\/cropped-mint-logo-1-e1508161399198.png\",\"contentUrl\":\"https:\/\/www.mint-media.hr\/wp-content\/uploads\/2017\/10\/cropped-mint-logo-1-e1508161399198.png\",\"width\":345,\"height\":321,\"caption\":\"Mint Media d.o.o.\"},\"image\":{\"@id\":\"https:\/\/www.mint-media.hr\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mint-media.hr\/#website\",\"url\":\"https:\/\/www.mint-media.hr\/\",\"name\":\"Mint Media Dubrovnik\",\"description\":\"Full Service Digital Agency\",\"publisher\":{\"@id\":\"https:\/\/www.mint-media.hr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mint-media.hr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"hr-HR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.mint-media.hr\/izrada-web-stranica-dubrovnik\/#primaryimage\",\"inLanguage\":\"hr-HR\",\"url\":\"https:\/\/www.mint-media.hr\/wp-content\/uploads\/2017\/10\/mintmediadubrovnikwebstranice.jpg\",\"contentUrl\":\"https:\/\/www.mint-media.hr\/wp-content\/uploads\/2017\/10\/mintmediadubrovnikwebstranice.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mint-media.hr\/izrada-web-stranica-dubrovnik\/#webpage\",\"url\":\"https:\/\/www.mint-media.hr\/izrada-web-stranica-dubrovnik\/\",\"name\":\"Kako web stranica mo\u017ee biti koristan saveznik u poslovanju? 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