{"id":3985,"date":"2017-10-25T14:19:02","date_gmt":"2017-10-25T14:19:02","guid":{"rendered":"https:\/\/www.mint-media.hr\/?p=3985"},"modified":"2017-11-13T09:29:41","modified_gmt":"2017-11-13T08:29:41","slug":"vodenje-drustvenih-mreza","status":"publish","type":"post","link":"https:\/\/www.mint-media.hr\/hr\/vodenje-drustvenih-mreza\/","title":{"rendered":"DA JE DRU\u0160TVENE MRE\u017dE VODITI LAKO, DRU\u0160TVENE MRE\u017dE BI VODIO SVATKO!"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]Vo\u0111enje dru\u0161tvenih mre\u017ea nije samo objava posta na Facebooku niti fotografija na\u00a0Instagramu. Rije\u010d je o skupu alata i sustavnoj komunikaciji kojom \u0107emo ostvariti prisutnost i interakciju s pratiteljima, ali ih i potaknuti na kori\u0161tenje proizvoda i usluga.<\/p>\n

Kako uz prisutnost ostvariti i rezultate zna Tibor Pi\u0161talo,\u00a0Community\u00a0Manager u\u00a0full\u00a0service\u00a0digitalnoj\u00a0agenciji\u00a0Mint\u00a0Media, koji\u00a0se s timom brine za odr\u017eavanje dru\u0161tvenih mre\u017ea velikog broja klijenata iz razli\u010ditih podru\u010dja poslovanja.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1508941601330{padding-top: 15px !important;}”]\n

Va\u017enost dru\u0161tvenih mre\u017ea je prepoznata,\u00a0broj\u00a0poslovnih kanala na mre\u017eama rastu iz dana u dan, no poruke ne dolaze uvijek do krajnjih korisnika\u00a0i ciljane publike. Za\u0161to je to tako?\u00a0<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1508934609631{padding-top: 15px !important;}”][vc_column][vc_column_text css=”.vc_custom_1510561569359{padding-top: 15px !important;}”]Jedan od razloga je upravo to \u0161to se prepoznaje va\u017enost prisutnosti, ali mnogi\u00a0brendovi\u00a0i kompanije\u00a0nemaju jasno definirane ciljeve kampanje. U skladu s tim,\u00a0objavljuje se sadr\u017eaj koji nije relevantan za ciljnu publiku ili je previ\u0161e jednoli\u010dan pa se tako brzo “utopite u masu” i unato\u010d \u010destim objavama va\u0161a vas publika ne do\u017eivljava previ\u0161e.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1508934609631{padding-top: 15px !important;}”][vc_column][vc_column_text css=”.vc_custom_1510561613700{padding-top: 15px !important;}”]U prilog va\u017enosti dru\u0161tvenih mre\u017ea govore i brojke:[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1510149156728{padding-top: 15px !important;}”][vc_column]
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2.01 milijardi aktivnih korisnika mjese\u010dno<\/h4>\n <\/div>\n
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<\/p>\n\n <\/div>\n <\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row content_aligment=”center” css=”.vc_custom_1510149147898{padding-top: 15px !important;}”][vc_column]

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vi\u0161e od 800 milijuna aktivnih korisnika.<\/h4>\n <\/div>\n
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<\/p>\n\n <\/div>\n <\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1510561685503{padding-top: 15px !important;}”]No, same brojke nisu garancija uspjeha. Iako su nam dru\u0161tvene mre\u017ee omogu\u0107ile da na\u0161e poruke i ponude komuniciramo s cijelim svijetom, zbog velikog broja raznih informacija koje korisnici dobivaju putem njih, nije se uvijek lako istaknuti u tom mno\u0161tvu i pridobiti pa\u017enju \u017eeljenih korisnika. Upravo zato potrebna je sustavna komunikaciju koja je prilago\u0111ena svakom kanalu, a u isto vrijeme u skladu s cjelokupnom marketin\u0161kom strategijom\u00a0brenda. Facebook i\u00a0Instagram\u00a0ujedno su i kanali za ogla\u0161avanje te je jako bitno znati koristiti alate kako bi se postigao maksimalan u\u010dinak i istaknulo klijenta me\u0111u konkurencijom.\u00a0Svaka dru\u0161tvena mre\u017ea je specifi\u010dna po grupi korisnika i njihovom pona\u0161anju, stoga marketin\u0161ku strategiju treba prilagoditi kanalu ogla\u0161avanja.<\/p>\n

<\/h4>\n

\u0160to je klju\u010dno kod vo\u0111enja dru\u0161tvenih mre\u017ea?<\/h4>\n
\"dosljednost<\/div><\/div>\n
Dosljednost i konzistentnost<\/strong><\/span> komunikacije odnosno komunikacija u skladu s vrijednostima\u00a0brenda, ali i u skladu s trendovima\u00a0te specifi\u010dnostima ciljne skupine kojoj se obra\u0107amo.\u00a0Klju\u010dno je odrediti ton komunikacije na svakoj dru\u0161tvenoj mre\u017ei i uskladiti svoje poruke. Jedinstvenim na\u010dinom komunikacije dodatno \u0107e se osigurati prepoznatljivost\u00a0brenda.<\/div><\/div><\/div>\n
\"dvosmjerna<\/div><\/div>\n
Spremnost na dvosmjernu komunikaciju<\/strong><\/span> \u2013 iako je dvosmjerna komunikacija koje dru\u0161tvene mre\u017ee dozvoljavaju prednost, potrebno je imati na umu da korisnici mogu ocijeniti ili komentirati svoja iskustva s odre\u0111enim brendom, \u0161to zna\u010di da klijent mora biti spremni na razgovor. Mogu\u0107e nezadovoljstvo klijenata mo\u017ee utjecati na reputaciju branda, stoga je strate\u0161ka komunikacija s pratiteljima izuzetno va\u017ena.<\/div><\/div><\/div>\n
\"\"<\/div><\/div>\n
Znati \u0161to korisnici o\u010dekuju i \u017eele<\/b><\/span>\u00a0– potrebno je pri\u010dati jezikom koji\u00a0va\u0161a publika razumije. Dakle, uz poznavanje trendova potrebno je\u00a0poznavati\u00a0i\u00a0publiku, njihove navike, interese, teme o kojima \u017eele pri\u010dati, ali i vrijeme kada su prisutni na dru\u0161tvenim mre\u017eama. Kako bi zadr\u017eali njihovu pa\u017enju\u00a0iznova se treba kreirati zanimljiv sadr\u017eaj i odr\u017eavati kvaliteta istog.<\/div><\/div><\/div>\n
\"\"<\/div><\/div>\n
Brzo reagirati<\/strong><\/span> na sve komentare ili upite korisnika. Publika je nestrpljiva i o\u010dekuje odgovore \u0161to prije, ali ne generi\u010dke poruke kojima \u0107ete ih preusmjeriti na slu\u017ebu za korisnike i sl. Suhoparni odgovori koji samo ispunjavaju formu nisu dovoljni \u2013 posvetite pa\u017enju svom korisniku i poku\u0161ajte mu dati jasan i konkretan odgovor, jer to uvelike utje\u010de na kredibilitet profila i odnos s pratiteljima.<\/div><\/div><\/div>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1508942336636{padding-top: 15px !important;}”]\n

\u0160to sve mora raditi\u00a0Community\u00a0Manager kako bi dru\u0161tvene mre\u017ee jednog\u00a0brenda\u00a0bile uspje\u0161ne?\u00a0<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1508934609631{padding-top: 15px !important;}”][vc_column][vc_column_text css=”.vc_custom_1510561713780{padding-top: 15px !important;}”]Posao\u00a0Community\u00a0Managera ne podrazumijeva samo komuniciranje i objavljivanje sadr\u017eaja kao \u0161to se to \u010desto interpretira, ve\u0107 obuhva\u0107a osmi\u0161ljavanje\u00a0kreativnih ideja,\u00a0kreiranje\u00a0tekstualnog\u00a0i vizualnog sadr\u017eaja, ali i dostupnost u bilo kojem trenutku.\u00a0Za dobar plan komunikacije na dru\u0161tvenim mre\u017eama,\u00a0potrebna je redovita analiza tr\u017ei\u0161ta i aktivnosti pratitelja stranica.<\/p>\n

Pla\u0107eno ogla\u0161avanje je neizostavan dio profesionalne marketin\u0161ke kampanje poslovnih klijenata, pa je tako potrebno kreirati pla\u0107ene oglase za ciljanu skupinu, te iste svakodnevno optimizirati i klijente poticati na akciju.<\/p>\n

Uz to, svaku od ovih stavki potrebno je koordinirati s klijentom te ga redovito izvje\u0161tavati o rezultatima aktivnosti.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1508942402005{padding-top: 15px !important;}”]\n

Uz sve ove aktivnosti,\u00a0\u0161to je najbolji pokazatelj uspje\u0161nosti stranice?\u00a0<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1508934609631{padding-top: 15px !important;}”][vc_column][vc_column_text css=”.vc_custom_1510561733907{padding-top: 15px !important;}”]Prednost uvijek dajemo kvalitetnom sadr\u017eaju koji \u0107e pridonijeti organskom rastu broja pratitelja, a koji \u0107e odr\u017eavati va\u0161u zajednicu budnom i zainteresiranom.<\/p>\n

Jako je bitno od samog po\u010detka imati kvalitetan sadr\u017eaj, jer je on taj koji \u0107e privu\u0107i, i \u0161to je jo\u0161 bitnije zadr\u017eati publiku. S vremenom broj pratitelja raste zahvaljuju\u0107i dobro postavljenim oglasima i kvalitetnom sadr\u017eaju, te u tom trenutku kvaliteta sadr\u017eaja mora biti na jo\u0161 ve\u0107oj razini s obzirom na ve\u0107a o\u010dekivanja publike.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1508942450382{padding-top: 15px !important;}”]\n

 <\/p>\n\n

\n\t\n\t\t<\/span>\n\t<\/span>\n\t
\n\tAko imate velik broj pratitelja na dru\u0161tvenim mre\u017eama, ali nitko ne reagira na va\u0161 sadr\u017eaj, \u010demu ta brojka pridonosi? Jeste li ostvarili neku od \u017eeljenih konverzija? <\/span>\n\t<\/h6>\n<\/blockquote>\n

 <\/p>\n

Kvalitetan sadr\u017eaj bi podrazumijevao\u2026\u00a0<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1508934609631{padding-top: 15px !important;}”][vc_column][vc_column_text css=”.vc_custom_1510561757661{padding-top: 15px !important;}”]\u2026ono \u0161to isti\u010de va\u0161\u00a0brend.\u00a0Nekada je ve\u0107i naglasak na kvalitetnom\u00a0tekstualnom sadr\u017eaju, nekada fotografiji ili videu koja ostavlja bez daha, ali u svakom slu\u010daju morate posvetiti pa\u017enju svakoj stavci ba\u0161 svake objave.<\/p>\n

Svaki dan se susre\u0107emo s inovacijama kao \u0161to su na primjer 360 videa\/fotografije, animacije te je bitno znati ih implementirati kako bi se publici pru\u017eilo ne\u0161to novo i zanimljivo, ne\u0161to \u010dime\u00a0\u0107e se\u00a0dodatno istaknuti\u00a0brend. Kod kvalitetnog sadr\u017eaja svaka objava mora imati\u00a0cilj zbog kojeg je postavljena\u00a0i\u00a0 biti u skladu s cjelokupnom marketin\u0161kom kampanjom.\u00a0[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1508942491205{padding-top: 15px !important;}”]\n

 <\/p>\n

Koji su najve\u0107i izazovi u svijetu dru\u0161tvenih mre\u017ea?<\/span><\/span>\u00a0<\/span><\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1508934609631{padding-top: 15px !important;}”][vc_column][vc_column_text css=”.vc_custom_1510561779139{padding-top: 15px !important;}”]Izazov je pratiti trendove i uspje\u0161no ih implementirati u svoj sadr\u017eaj, odnosno pravovremeno reagirati na zahtjeve publike. Zbog okru\u017eenja koje se stalno mijenja i razvija,\u00a0trebamo biti\u00a0spremni na konstantne promjene\u00a0primjenu najmodernijih metoda ogla\u0161avanja.<\/p>\n

Redovitim analizama tr\u017ei\u0161ta i publike mogu se\u00a0predvidjeti\u00a0i\u00a0prepoznati koje informacije su relevantne za odre\u0111eno tr\u017ei\u0161te i ciljanu publiku u kojem periodu.<\/p>\n

No, to ne mora biti va\u0161a briga. Kontaktirajte nas, a mi \u0107emo se pobrinuti\u00a0da va\u0161e dru\u0161tvene mre\u017ee budu vo\u0111ene na ispravan na\u010din, jer su upravo one ogledalo va\u0161eg poslovanja.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

Vo\u0111enje dru\u0161tvenih mre\u017ea nije samo objava posta na Facebook niti fotografija na Instagramu. Rije\u010d je o skupu alata i sustavnoj komunikaciji kojom \u0107emo ostvariti prisutnost i direktnu interakciju s pratiteljima, ali i potaknuti na kori\u0161tenje proizvoda i\/ili usluga.da 2017. godine. <\/p>\n","protected":false},"author":1,"featured_media":3988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_mi_skip_tracking":false},"categories":[2,90],"tags":[91,81,86],"yoast_head":"\nDa je dru\u0161tvene mre\u017ee voditi lako, dru\u0161tvene mre\u017ee bi vodio svatko! | Mint Journal<\/title>\n<meta name=\"description\" content=\"Vo\u0111enje dru\u0161tvenih mre\u017ea nije samo objava posta na Facebook niti fotografija na Instagramu. 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